Now social media is considered as the most popular form for advertising. This is the most effective medium to ensure the maximum amount of response and communication. All the companies are trying to grab the highest number of followers, likes or shares on Facebook and twitter except Fiat.
You will be given no chance if you want to follow the newly opened profile of Fiat. The profile simply blocks people from following it. Maybe this is the way, they are showing they are special and different than the rest.